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Xinzi Cui Campaign

The concept is based on the book, ‘Amusing Ourselves to Death’ (1985) by Neil Postman. As society has abandoned reading and are dominated by mass and social media, the collection is expressed in both a riot of color and also in black. The bold colors are when the screen lights are on and the carnival of social media and television are prominent, while the black represents the emptiness people’s heart meets when the screen lights are off and people are lost. – Xinzi Cui

Photographer: Bochun Cheng
Designer: Xinzi Cui
Makeup and hair: Grace M
Model: Clarissa Hurst